What a surprise. These things make us very happy because The Blue Dolphin Store is a small family business, with no budget for big promotional actions. Being featured in one of the most important newspapers in the country, such as La Voz de Galicia, is a source of pride for us and the confirmation that we are on the right track. The basis of our business is that we believe in our product. Seeing The Blue Dolphin Store on La Voz de Galicia fills us with emotion.
We got into this purely out of selfishness, to fill a gap in the market that affected us as consumers: when we wanted to relax with friends, or celebrate something, there was no real alternative to alcohol. So we looked for adult beverages that were de-alcoholised but with all the flavour that a glass of good wine could have. Or with the freshness and sparkle of a vermouth, the grace of a well-drawn beer and the surprise of a cocktail as delicious as it is healthy.
That’s how we jumped into the pool in the world of e-commerce and business. Because we knew that there would be more people like us who, sometimes, for whatever reason, prefer to have an alcohol-free drink.
Interview with Andrea Mellado
Journalist Laura G. del Valle analyses in her article a new phenomenon: More and more people, especially young people, opt for a healthier lifestyle. She perceives that a new trend is beginning to emerge among millennials, and that the tide could start to turn. Alcohol consumption is decreasing more and more. The big alcohol companies such as Ballantine’s and Beefeater are also aware of this, and are already incorporating low alcohol content drinks into their lines. Or Tanqueray, which has launched a totally 0.0 gin on the market with tremendous success.
Del Valle interviews Andrea Mellado, our dear eCommerce and International Manager, who tells her frankly what we have observed: that there are a good number of alcohol-free drink consumers who seek these drinks out to avoid social pressures. “It’s not the same as someone seeing you in a meeting where people are having wine with a coke or a water,” says Mellado, while insisting that these are perfect alternatives. It’s what most people want nowadays, to cut down on too frequent alcohol intake. “These drinks are a substitute for everyday drinks and beers, and more and more customers are leaving alcohol consumption for the weekends,” she adds.
The article also stresses that we do not pretend that an alcohol-free drink is the same experience as an alcoholic drink. “They don’t taste the same and that’s not the intention either, but they are tasty drinks and you can tell they are no less quality than their alcoholic counterparts,” Mellado tells Del Valle.
Organic, quality and proximity non-alcoholic products
Finally, the article highlights one of our favourite wine brands, made in Galicia, which we have had in our catalogue since day one: Lussory. A whole range of alcohol-free and organic wines that are real bestsellers. Without a drop of alcohol but with all the healthy polyphenols, antioxidants and resveratrol of classic wine.
Lussory Organic represents the essence of de-alcoholised wine. It is born from environmentally friendly agriculture and winemaking and dealcoholisation techniques that guarantee the highest quality. Its cultivation is carried out in a traditional way, very different from intensive cultivation, as it does not seek to maximise crop yields. For this reason, in the care and nutrition of the vines, they do not use synthetic chemical products. They avoid pesticides, but take advantage of the latest technological advances and knowledge obtained from very specific research to protect the crop. And, of course, it is a local product. We don’t have to cross half the planet to bring it to your doorstep.
