Lucas Bols, the oldest spirits brand in the world and one of the oldest brands in the Netherlands, announced that its brand Damrak is launching a 0.0% gin in the Dutch and American market: Damrak Virgin 0.0.
In their press release they inform they are the first in launching a non-alcoholic alternative. With the new innovation, Lucas Bols enters the “low and no” trend that it is growing in the spirits industry. The well-known Dutch brand realized customers want to have healthier options at the time of ordering a drink. Alcohol free cocktails are trendy nowadays. Therefore, with the new release clients can enjoy especial moments with a sophisticated beverage, with and without alcohol.
The innovation it is a strategic element for Lucas Bols. The company has a wide experience in distillation and mixing, since 1575, so it is able to create high quality products with remarkable flavor. With all this knowledge and abilities, the brand has been able to create a non-alcoholic product.
The CEO, Huub van Doorne, said “I’m proud to announce the launch of this highly innovative new beverage. Lucas Bols team worked hard to create a real non-alcoholic alternative with a unique taste. Now consumers can choose between a bottle of Damrak Gin or Damrak Virgin 0.0 to enjoy a gin-tonic anytime and anywhere without scarifying the taste”.
The news says it is not easy to create a high quality non-alcoholic drink without compromising flavor. The master distiller Piet van Leijenhorst spent two years perfecting the alcohol-free formula to ensure that even with 0% alcohol, the spirit has a unique flavor. Damrak Virgin 0.0 contains botanicals from which Damrak Original Gin is known worldwide, such as peels from citrus of Valencia, lavender seeds and cilantro.
Damrak Virgin 0.0 is launched in April in the Netherlands and in June in the United States where, according to recent researches, the 47% of consumers older than 21 years old have reduced their alcohol consumption in 2019.
Another good news for The Blue Dolphin Store and its clients.
