Three trends in 0,0% for 2020
The UK’s FoodBev Media website focused on food and beverages, recently published an article written by Lily Benham entitled “Top three no- and low-alcohol beverage trends for 2020.”
According to the article, in the UK during the lockdown in March “sales of ‘Nolo’ (no- and low-alcohol) beverages also rose by 32.5%. As consumers’ thirst for zero and low-alcoholic beverages continues to grow, beverage manufacturers are creating innovative, new products that satisfy the market while appealing to the health, wellness, and sustainability trends.”
To FoodBev “the top three no- and low-alcohol trends set to emerge in 2020″ are:
- Innovation
- “Nolo” Beer
- Packaging and sustainability
Innovation.
“The non-alcoholic drinks industry is going through a time of unprecedented growth and innovation, gaining attention and momentum from beverage manufacturers to produce new, premium nolo alternatives without compromising authenticity, quality and exclusivity.
Brands already tapping into this new trend include Brewdog with its 0.5% ABV range -you can find it on our website – and Bacardi’s introduction of two non-alcoholic martini aperitifs (also in our online shop). “The category is in its infancy and its scale is unprecedented when you think about where we could be in five to ten years if people continue to moderate their lifestyles,” says Alex Carlton, founder of zero-proof spirits brand Stryyk.” (brand of which The Blue Dolphin Store is the exclusive distributor in Spain).
“Innovation with a focus on quality, enhanced experience and distinctive ingredients is key to creating original and engaging beverages that excite consumers and enhance sales.”
Consumers want authenticity and are moving away from ‘glorified’ soft drinks that provide little justification for a premium price tag. It is therefore important that brands find innovative ingredients and bespoke processes to replicate the complex, tastes found in spirits, wine, and beer.”
Nolo Beer.
“One driving force behind the consumption of nolo drinks is younger consumers’ awareness of the health risks associated with excessive alcohol intake. According to the Society of Independent Brewers’ (SIBA) British Craft Beer Report, the number of 18-24-year olds who say they don’t drink has increased by 6% in the last 12 months, to 23%. Consumers are more conscious of their physical and mental health than ever before, and this has led to a fall in alcohol consumption, especially within the millennial demographic”
“No- and low-alcoholic beer is hitting the mainstream and is set to become a serious player in the beverage industry in 2020 and beyond.”
“Sales volumes of low- and non-alcoholic beer have risen by approximately 18% in the past five years in Western Europe, according to Euromonitor, and are forecast to climb another 12% by the end of 2022. Growth has been even stronger in the UK.”
The world’s largest brewers and drinks manufacturers have seized the opportunity for nolo beer, with brands such as Budweiser and Heineken launching extensive ranges of low- and non-alcoholic beers. Smaller-scale and craft brewers are also finding space to explore this new trend: London-based, alcohol-free craft brewer Big Drop released a range of beers that includes lager, pale ale and IPA. (soon, on our website)
Higher quality
According to the article“Previously, alcohol-free beers were labeled as tasteless and bland, however, suppliers have upped their game with creative and flexible products that offer a respectable and refreshing alternative to regular brews. Now, these brews are popping up in bars and restaurants in the form of draft beer, rather than the traditional glass bottle. (…)
Multinational brewery and pub chain Brewdog are opening the ‘world’s first alcohol-free beer bar’ in central London, and it’s likely that we may see other no- and low-alcohol experiences popping up across the UK and further afield. These bars provide one way to challenge the myth that alcohol-free beer has somehow become tasteless while creating an inclusive space for health-conscious consumers to socialise and relax.”
Packaging & Sustainability.
“With young millennials putting a significantly higher priority on sustainability, it is important that the no-and low-alcohol market designs packaging that is sustainable.
Several leading bottled water and soft drinks manufacturers hope to eliminate packaging waste in their value chain by 2030 and aim to achieve at least 70% recycled material by 2025. Beverage brands such as PepsiCo announced its plans to use 25% recycled content in its plastic packaging by 2025, while Coca-Cola Amatil produced carbonated soft drinks bottles made from 100% recycled plastic.
“A noticeable trend occurring among no-and low-alcohol offerings, is the rise of the canned format.”
According to a market analysis report carried out by Grand View Research, the global beverage cans market size was estimated at $39.93 billion in 2015, growing at a CAGR of 4.6% from 2016-2024.“
In short, good news for fans of The Blue Dolphin Store.
If you want to see the full article, click here.
