The non-alcoholic beverage industry is one of the fastest-growing in Spain in recent years. A study conducted by EAE Business School has drawn very interesting conclusions, such as the fact that 55% of the population consumes alcohol-free drinks at least once every three months.
In this article, we share the results of this study. Visit our non-alcoholic drinks shop to purchase the best alternatives to alcoholic beverages on the market.
Changing socializing habits
To conduct the study entitled “The Non-Alcoholic Beverage Market. Influence of the Afternoon Drink on New Drinking Habits,” EAE surveyed more than 1,000 people between the ages of 18 and 73.
According to the data, one in eight Spaniards regularly consumes non-alcoholic and/or low-alcohol drinks, with a frequency of between three and six times a week. The reasons are varied: health care, awareness of the effects of alcohol, and changes in leisure habits.
The study highlights that the growth in non-alcoholic beverage consumption is linked to a change in the way we socialize. Young people (under 44 years old) especially prefer to socialize during the day rather than at night, for example, in the afternoon, brunch, and after work. And it is during this time that more than 55% of respondents admit to drinking NoLo (low- and no-alcohol) beverages. Therefore, the evening meetups are changing the relationship with alcohol and is giving way to alcohol-free alternatives.
This is consistent with previous studies showing that Generation Z consumes less alcohol than previous generations.
Reasons for consuming alcohol-free drinks
The study indicates that the main reasons for consuming these types of drinks are:
- 56% for health.
- 55% for responsibility while driving or working.
- 39% to moderate alcohol consumption at social events.
Half of those surveyed say they alternate between alcoholic and non-alcoholic drinks. Consumers are increasingly aware of the benefits of these beverages. In fact, flavor perception has improved thanks to innovation and the creation of tastier, higher-quality options. However, price can be an obstacle for some consumers. A third of respondents consider prices to be higher than those of alcoholic versions.
The Non-Alcoholic Drinks Market in Spain
Si ets un restaurador, a The Blue Dolphin Store tenim les millors begudes 0,0 alcohol i també begudes sense alcohol a l’engròs. Contacta amb nosaltres.
The NoLo market is expanding and is expected to grow to more than €3.3 billion by 2028, according to EAE Business School. Spain is the European country that consumes the most non-alcoholic beer, with 14% of total beer consumed being alcohol-free (compared to France, which is 1%). In the NoLo sector, non-alcoholic beer represents 69% of the total, followed by alcohol-free spirits (20%) and non-alcoholic wines (15%).
In short, NoLo industry is consolidating in Spain. The new lifestyle and social awareness are driving continued growth in the industry, especially among young people. For brands, they represent an opportunity to innovate, diversify their offerings, and connect with a young, engaged consumer.
If you’re a restaurant manager, at The Blue Dolphin Store we have the best 0.0% alcohol beverages and also wholesale non-alcoholic drinks. Contact us.
