Everyone is talking about how non-alcoholic wine is a growing trend. Although it still represents a very small percentage of total wine consumption (less than 1.5%), experts say that sales are growing year after year. At The Blue Dolphin Store, we have been promoting non-alcoholic wines since 2020 and we have the widest range in our online store. These are the reasons for the growth of alcohol-free wines.
Reasons for the growth of non-alcoholic wine
Healthy lifestyle and health care
In recent years, there has been a change in consumer habits towards a healthier life. Consumers care about their health and are looking for healthy alternatives. Consequently, many people reduce alcohol consumption, as it has harmful effects on health. Non-alcoholic wines are a perfect alternative to have the most similar experience to traditional wines, but avoiding the drawbacks of alcohol. Plus, they have fewer calories.
Young people drink less alcohol
Studies show that Generation Z consumes less alcohol than previous generations. There is a change in the relationship with alcohol among young people, where alcohol is not as important, and there is not so much social pressure. The consumption of alcohol-free drinks is also growing among the millennial generation.
Montse Rosell, winemaker of Natureo, explained at Barcelona Wine Week that, at the start, their alcohol-free wines were designed for clients who could not drink alcohol due to health reasons. However, now they have all types of customers, including young people and people who combine wines with non-alcoholic alternatives.
Growth of non-alcoholic wine offering
The more non-alcoholic wine options, the more demand grows. As with traditional wines, consumers of 0% alcohol wine want variety to choose from. Now there are all kinds of alcohol-free wines from different types of grapes.
On our website, you can find non-alcoholic white wines made with Chardonnay or Verdejo grapes. Among non-alcoholic red wines, the Merlot or Syrah grape is widely used. We have everything you need at The Blue Dolphin Store. If you’d like to learn more, you can also check out the content on the vin00s website.
A market with a lot of potential
Daniel Mettyear, an expert at the consulting firm Wines & Spirit Research (IWSR), explains that the non-alcoholic wine category has just begun, and that it is far from achieving the market share of non-alcoholic beers. In Spain, the current quota of alcohol-free wines is 0.1%. In other countries such as the United States and the United Kingdom, it is a little higher, 1.5%. Even so, it is a sector with a lot of potential, and it is expected to grow in the coming years.
De-alcoholizing wine is much more complex than a non-alcoholic beer. The process is longer, and the technology is expensive. Even so, technological innovations are constant, and there are non-alcoholic wines of better quality and flavor. Non-alcoholic rosé wines are trending, due to their slightly fruity and refreshing flavor, and alcohol-free sparkling wines, are ideal for events and celebrations.
Alcohol-free alcohol wine trend at Barcelona Wine Week
Barcelona Wine Week is the benchmark Spanish wine fair. It brings together the largest wine offering, with more than 600 wineries. We attend every year to talk to producers and discover new products. Furthermore, there are talks focused on dealcoholized wines, such as “Alcohol in Wine: New Trends, Audiences, and Opportunities,” where the trend toward alcohol-free wine was discussed.
The representatives of Natureo (Torres Family), Win (Matarromea), and Disfrutand0,0 (Gil Family) explained their experience and challenges in the non-alcoholic category. The conclusion is that this category is getting better every year and there is a promising future ahead.
